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Capsule kit launches online to prep concert attendees.
January 10, 2019
By: Melissa Meisel
Pantene is the official hair care partner of the just-announced 2019 Coachella Valley Music and Arts Festival in April. The hair care brand will host an “immersive onsite activation” with an engaging experience for festival-goers where they can play, shape, and style their look at Pantene styling stations inspired by the latest #FestivalHair trends. While there, attendees will also have the chance to sample or purchase various Pantene products, including those that can help recover and repair po...
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